Emotive language Essay Example

Emotive language Essay Example Emotive language Paper Emotive language Paper The two texts look at the event from opposite viewpoints. Of the two I thought that the language used in the first article was more shocking and made the event sound devastating and more like a disaster compared to the way in which the event was described in the second article. One of the main reasons it sounded more realistic and shocking was because statistics were used to show the readers just how bad the disaster really was. Another reason I think that the first article was particularly effective because it uses words such as emergency, critical, salvage and disaster. Words like these are effective because they are examples of emotive language. They appeal to the readers emotions and make them think that the situation is urgent and that the animals are in great danger. This encourages the readers to help, which is the aim of the WWF (as they say in the last paragraph in bold). The overall effectiveness of this article is very good, though when I read the last paragraph it made me think differently because the WWF sound like they are using the disaster for advertising purposes. The second article was trying to convince the reader that the disaster was not so bad. This article did not succeed in convincing me of this though. The writer of this article tried to obviously turn it around and instead of making the disaster itself the subject of the article, they tried to make the beauty and power of mother nature the main subject of the article. Like the WWF fact sheet, this article also uses emotive language to persuade the reader, however the emotive language is used for the opposite reason. Instead of using it to show just how bad the disaster was, the writer uses it to say how the disaster wasnt that bad. Examples of the emotive language used are words such as, triumph, signs of hope and rebirth of beauty. These words didnt convince me though because the writer has an obviously biased view and to me it sounds as if this article is attempting to cover up the incident and make it sound as if it wasnt the fault of the oil tanker and the company behind it. I thought that the most effective and convincing article was the WWF fact sheet. The language in the text convinced me because the article was written very clearly with statistics and quotes to back up their points. Compared to the other article I thought this was better because instead of trying to cover up what happened the WWF article just gave the bare facts. The powerful emotive language also helped to convince me with words such as rapidly, critical and disaster.

Vocabulary Tips Is Thank You One Word or Two

Vocabulary Tips Is Thank You One Word or Two Vocabulary Tips: Is Thank You One Word or Two? People often thank us for our proofreading. But even gratitude can cause spelling problems! In particular, it can be tricky to know whether to write thank you, thankyou, or even thank-you. So, is â€Å"thank you† one word or two? Check out our guide to find out. Thank You as Two Words As a verb phrase, â€Å"thank you† is always two words. Or to put it another way, you should always use two words for the act of thanking someone: Thank you for walking my dog. We can also use this term as a noun (i.e., something given as thanks): I’ll send your mom some flowers as a thank you. Or we can use it as an adjective to modify another noun: I received a thank you note in the mail today. So no matter how you are using â€Å"thank you,† you can write is as two words. Thankyou as One Word Until recently, writing â€Å"thankyou† as a single word was generally considered an error. And some people still don’t like it! But the single-word version of this term is more common now than it used to be, especially as a noun or an adjective. For instance: I’ll send your mom some flowers as a thankyou. I received a thankyou note in the mail today. Alternatively, some people hyphenate â€Å"thank-you† when using it as a noun or adjective. So we could rewrite the examples above as follows: I’ll send your mom some flowers as a thank-you. I received a thank-you note in the mail today. However, you cannot use these versions of the term as a verb. And you should not write â€Å"thankyou† or â€Å"thank-you† at all in formal writing unless you’re sure your style guide permits it. Summary: Is Thank You One Word or Two? In American English, we almost always write â€Å"thank you† as two words. This applies whether you use it as a verb phrase, a noun, or an adjective. However, other versions are gaining acceptance. How you write â€Å"thank you† may thus depend on how you use it: As a verb phrase, always use two words (e.g., Thank you for your time). As a noun or an adjective, you can write it as two words, as a single word, or with a hyphen. However, some still consider writing it as a single word incorrect, so use two words in formal writing. And if you’d like someone to check your writing, get in touch with Proofed.

The effect of economic crisis to the marketing strategy of Volkswagen Literature review

The effect of economic crisis to the marketing strategy of Volkswagen in Asian market - The Case of Vietnam - Literature review Example All relevant literature dealing with the impact of global financial crisis on the automotive industry in general and a special note on its impact on the automotive industry in Vietnam’s automotive sector have been included in this chapter. Moreover since the research study takes a case study approach of studying the impact of economic downturn on Vietnam, the economic and business scenario in Vietnam and its automotive industry and the impact of the economic downturn would also be discussed here. It is important to know the business environment in Vietnam because for companies like Volkswagen which is willing to enter into the automotive industry of the country, it is necessary for them to assess all the environmental impacts that its business might have to face while establishing their business in Vietnam and make it sustainable for the future. In addition to this the oil consumption behaviour in Vietnam would also be studied which is directly related with the economic develo pment of Vietnam and its automotive industry. The oil consumption behaviour and its associated trend can help us to gain insight about how the Vietnam’s economy had been performing during period of global economic meltdown and would also enable us to answer to the research question as to whether the economic downturn had an adverse effect on the economic conditions of the country or not. The changing behaviour of the consumers in the automotive industry and the existing competition in the market would also be discussed because it would help to gain insight on the changing marketing strategies followed by the organisations. The initial requirement in the formulation of any business strategy or marketing strategy of a company is to assess the consumer behaviour in the particular region where the organisation is trying to market its products. Most of the business organisations today are market oriented. Hence their first priority is to develop products in accordance with the spe cific needs and requirements of the customers so that it can best satisfy their expectation levels from having the product. Hence reviewing the literature for the changing consumer behaviour related to the automotive industry worldwide and in Vietnam would serve as a precursor for assessing the needs and requirements of the automobiles consumers in Vietnam which could be further utilised to formulate an optimum marketing strategy by any companies like Volkswagen. Some theories related to formulating marketing strategies in case of financial crisis situation have also been discussed which is directly related to the objective of this research study. The existing literature in alignment with the recent trend in marketing strategies followed by the business organisations would be reviewed and analysed. This would help us to gain understanding about the set of marketing

Chanticleer show ( jazz) Essay Example | Topics and Well Written Essays - 500 words

Chanticleer show ( jazz) - Essay Example However, the group generates substantial incomes from major global events and album sales (Weir, & Alfred Publishing Co. 2008). The following is an intense discussion on Chanticleer Jazz Show, with a reflection of the music genres, advancements, and revenue creation tactics. In the Grammy Awards ceremony, Chanticleer acquired an acknowledgement as the reigning global male chorus ahead of many other groups. Further, the group yields praise from its global audience and the media outlets. Over the past three decades, the group has continually blended the jazz music genre from an earlier and stagnant phase. Chanticleer is renown in San Francisco as an orchestra of voices, a factor that emanates from the combination of twelve members with unique voices. Their sales performances are overwhelming and consequently are leading in San Francisco (Weir, & Alfred Publishing Co. 2008). Opening with the songs, â€Å"The Siren’s Call†, and â€Å"Temptations†, Chanticleer Jazz show attracted a huge audience from all the American states. The countrywide tour in the U.S impacts effective reputation from the fans, and a probability is that the expected turnover at the events shall be overwhelming. As at March of 2013, the group targets to launch the anniversary tour, starting in New York City and spreading to other parts of the world. Chanticleer schedules to travel globally in an effort to complete the planned hundred concerts and performances. The tour will improve on the perceptions held on Jazz music. For example, a reflection of the 2011-2012 tour led to the birth of a music choir –The Louis A. Botto Choir. Therefore, presumptions are that the group serves as a motivating factor to rekindle and improve Jazz music, with a surety that the music genre will successfully pass to future generations. Another aspect that possibly reveals Chanticleer as a promotional choir to ensuring survival of Jazz is the fact that, the group focuses on encourages teenagers

Acid Rain Essay Example for Free

Acid Rain Essay Situation: The acid rain provisions of the 1990 amendments to the Clean Air Act were to being in 1995. Currently, it is 1992 and The Southern Company (a electric utilities holding company operating in Georgia, Alabama, Mississippi, and Florida) had to decide what actions they were going to take in order to comply with the new regulations. Before the Clean Air Act, firms did not have incentives to reduce emissions below the government specification. If a firm exceeded the amount, it would just simply pay a fine. Maximum limits were put into place and allowances could be bought and sold on the open market. This means that companies that were able to reduce their emissions, could make money off the allowances they sold. That provided firms incentive to reduce emissions to more appropriate levels. In contrast, a company that could not reduce would have to spend more money to buy additional allowances. The allowances would start at $250 per contract but increase by 10% each year. One of the Southern Company’s Georgia plant, Georgia Power’s Bowen a coal fired plant, had a couple options to choose from to abide by the new laws. The options included either adding scrubbers in order to drastically reduce their emissions and sell the extra allowances or spend more money to buy additional allowances. Either way, Bowen was looking to spend more money in the near future with the Clean Air Act. Question/ Decision: What is the lowest cost option for the plant? Knowing the plant will be extinct in 2016, what estimations can we assume from 1995 to 2016? What are the unknown factors? How long will it take to implement the scrubbers? Do we have the man power to handle the maintenance for the scrubbers? What is the best option for the company that still makes us look good to the public? Will allowance prices increase by more than 10%? Will there be enough allowance contracts on the open market for Bowen to purchase in order to maintain it’s current level of emissions? Hypothesis: Bowen had two main possibilities to comply with the new law: purchase allowances or sell allowances. Purchasing contracts appears to be the easy option but has the potential to get very costly especially in phase two (2000) since emissions will be reduced by almost 50%. Also, we have no idea if it will be possible to purchase all the contracts we need. If there are not enough contracts on the market, it could turn into a bidding war for the available contracts. In order to sell allowances, Bowen would have to drastically reduce their emissions. The most logical way to do this would be to install scrubbers that would remove sulfur dioxide from the exhaust gases of the generators. Installing the scrubbers was expensive but would reduce the emission by so much making it possible for Bowen to sell the extra allowances to on the open market for a profit. If the company plans to stay in business for longer than 2016, they should purchase the scrubbers to begin working in the second phase. This would help the company look better in the public’s eyes and will pay off more in the future. Since the company does not plan to stay in business, they should continue operating the way they do now and purchase the additional contracts. Even though it is the riskier option, this is the lowest cost option for the company. Proof of Action: The least cost alternative is to purchase additional allowances and continue operating as usual. The cost to the firm, if all estimations hold true, would be 267. Installing scrubbers could run up the costs to either 408 or 294 depending on when they are installed. Graph 1, PV of Cash Flows illustrates the cash flows for all high high-sulfer coal options. Option 1 offers almost no cost to the firm at the beginning stages, but increases in 2000. By 2005, the no scrubber option will be costing the firm more than the other two options. However, installing the scrubbers is much more costly at the beginning stages of the Clean Air Act. As time goes on though, the money made from selling the contracts and the costs of maintaining the scrubbers will offset each other. Installing the scrubbers to be ready for the second phase would reduce the costs to the firm much more throughout the 2000’s. Graph 1: PV of Cash Flows Option 1, no scrubbers, does not come without a lot of risk. The two main risk factors the company faces are government policies and the purchasing/selling of the allowances on the open market. a. The change in government policy. As the government becomes more and more concerned about pollution, there are possibilities that more policies or stimulus such as ecological taxation would be carried out. Although the current effective tax rate is 37. %, the company will save a portion of tax expense by installing scrubbers to control once a tax refund policy is implemented to low level pollutants emission companies. b. The change in allowance price. The company planners assume the price of allowances would be $250 per ton of sulfur dioxide in 1995 and would rise at 10% per year through 2010 and stay at that price since after. However, since the allowances could be traded in open market, their value is volatile. If the starting price of allowance rises to a certain level or the price increases at a higher rate, the PV cost of option 1 will be higher. graph 2 and 3). Graph 2: PV cost of option V. S. starting price of allowance Graph 3: The PV of option cost v. s. Allowance inflators Conclusion: In conclusion, according to the NPV of costs we should not install the scrubbers at this time. We should continue operating at our current levels and purchase contracts on the open market. This option is the riskier option but it is the lowest cost. If we are more concerned about risk, we should install the scrubbers to be ready for the second phase. The question becomes, how accurate do we think our estima tions are?

Meaning and Importance of Physics :: essays research papers

What is Physics? The Meaning and Importance During the seventeenth century, the modern science of physics started to emerge and become a widespread tool used around the world. Many prominent people contributed to the build up of this fascinating field and managed to generally define it as the science of matter and energy and their interactions. However, as we know, physics is much more than that. It explains the world around us in every form imaginable. The study of physics is a fundamental science that helps the advancing knowledge of the natural world, technology and aids in the other sciences and in our economy. Without the field of physics, the world today would be a complete mystery, everything would be different because of the significance physics has on our life as individuals and as a society. In the natural world, physicists find new discoveries constantly. Some of these discoveries include the study of motion and forces. The well-known scientist, Isaac Newton, came up with the three laws of motion, which state rules and facts about the movement of an object. Our textbook states the laws of motion, as ?A body in motion will remain in motion at a constant speed and direction unless an outside force acts upon it. The net force acting upon an object is directly related to the mass and acceleration of the object resulting acceleration is in the direction of the net force, which is the vector sum of all forces acting upon the object. Finally, the third law of motion states that when one object applies a force to another, the other object applies the same amount of force back to the first object, but in opposite directions.? With these laws of motion, we can understand in detail how our world works. Also, that the movement of an object is more complex than a simple push. This discovery is taught to students all over the world because of its great importance and will continue to enhance the knowledge of the mystery of our earth. The importance of physics not only lies in the discoveries of the natural world, but in the technology in our modern lives. Today we use many gadgets in our everyday tasks, which act as convenient aids to all of our needs. Some of these little novelties are cell phones, radios, computers, lasers used in eye surgery, fiber optics used in phone lines, calculators, hearing aids, and even global positioning systems.

Literature of Knowledge Essay

First printed in The North Briton Review, August, 1848, as part of a review of The Works of Alexander Pope, ed. W. Roscoe, 1847. What is it that we mean by literature? Popularly, and amongst the thoughtless, it is held to include everything that is printed in a book. Little logic is required to disturb that definition. The most thoughtless person is easily made aware that in the idea of literature one essential element is, ? some relation to a general and common interest of man, so that what applies only to a local or professional or merely personal interest, even though presenting itself in the shape of a book, will not belong to literature. So far the definition is easily narrowed; and it is as easily expanded. For not only is much that takes a station in books not literature, but, inversely, much that really is literature never reaches a station in books. The weekly sermons of Christendom, that vast pulpit literature which acts so extensively upon the popular mind? to warn, to uphold, to renew, to comfort, to alarm? does not attain the sanctuary of libraries In the ten-thousandth part of its extent. The drama as for instance the finest of Shakespeare’s plays in England and all leading Athenian plays in the noontide of the Attic stage, operated as a literature on the public mind, and were (according to the strictest letter of that term) published through the audiences that witnessed their representation, some time before they were published as things to be read: and they were published in this scenical mode of publication with much more effect than they could have had as books during ages of costly copying or of costly printing. Books, therefore, do not suggest an idea co-extensive and interchangeable with the idea of literature, since much literature, scenic, forensic, or didactic (as from lectures and public orators), may never come into books, and much that does come into books may connect itself with no literary interest. But a far more important correction, applicable to the common vague idea of literature, is to be sought, not so much in a better definition of literature, as in a sharper distinction of the two functions which it fulfils. In that great social organ which, collectively, we call  literature, there may be distinguished two separate offices, that may blend and often do so, but capable, severally, of a severe insulation, and naturally fitted for reciprocal repulsion. There is, first, the literature of knowledge, and secondly, the literature of power. The function of the first is to teach; the function of the second is to move: the first is a rudder; the second an oar or a sail. The first speaks to the mere discursive understanding; the second speaks ultimately, it may happen, to the higher understanding, or reason, but always through affections of pleasure and sympathy. Remotely it may travel towards an object seated in what Lord Bacon calls dry light; but proximately it does and must operate? else it ceases to be a literature of power-on and through that humid light which clothes itself in the mists and glittering iris of human passions, desires, and genial emotions. Men have so little reflected on the higher functions of literature as to find it a paradox if one should describe it as a mean or subordinate purpose of books to give information. But this is a paradox only in the sense which makes it honorable to be paradoxical. Whenever we talk in ordinary language of seeking information or gaining knowledge, we understand the words as connected with something of absolute novelty. But it is the grandeur of all truth which can occupy a very high place in human interests that it is never absolutely novel to the meanest of minds: it exists eternally, by way of germ or latent principle, in the lowest as in the highest, needing to be developed but never to be planted. To be capable of transplantation is the immediate criterion of a truth that ranges on a lower scale. Besides which, there is a rarer thing than truth, namely, power, or deep sympathy with truth. What is the effect, for instance, upon society, of children? By the pity, by the tenderness, and by the peculiar modes of admiration, which connect themselves with the helplessness, with the innocence, and with the simplicity of children, not only are the primal affections strengthened and continually renewed, but the qualities which are dearest in the sight of heaven-the frailty, for instance, which appeals to forbearance, the innocence which symbolizes the heavenly, and the simplicity which is most alien from the worldly-are kept up in perpetual remembrance, and their ideals are continually refreshed. A purpose of the same nature is answered by the higher literature, viz. , the literature of power. What do you learn from Paradise Lost? Nothing at all. What do you learn from a cookery-book? Something new, something that you did not know before, in every paragraph. But would you therefore put the wretched cookery-book on a higher level of estimation than the divine poem? What you owe to Milton is not any knowledge, of which a million separate items are still but a million of advancing steps on the same earthly level; what you owe is power, that is, exercise and expansion to your own latent capacity of sympathy with the infinite, where every pulse and each separate influx is a step upwards, a step ascending as upon a Jacob’s ladders from earth to mysterious altitudes above the earth. All the steps of knowledge, from first to last, carry you further on the same plane, but could never raise you one foot above your ancient level of earth; whereas the very first step in power is a flight, is an ascending movement into another element where earth is forgotten. Were it not that human sensibilities are ventilated and continually called out into exercise by the great phenomena of infancy, or of real life as it moves through chance and change, or of literature as it recombines these elements in the mimicries of poetry, romance, etc., it is certain that, like any animal power or muscular energy falling into disuse, all such sensibilities would gradually droop and dwindle. It is in relation to these great moral capacities of man that the literature of power, as contradistinguished from that of knowledge, lives and has its field of action. It is concerned with what is highest in man; for the Scriptures themselves never condescended to deal by suggestion or cooperation with the mere discursive understanding: when speaking of man in his intellectual capacity, the Scriptures speak not of the understanding, but of â€Å"the understanding heart, â€Å"?  making the heart, i. e. , the great intuitive (or non-discursive) organ, to be the interchangeable formula for man in his highest state of capacity for the infinite. Tragedy, romance, fairy tale, or epopee, all alike restore to man’s mind the ideals of justice, of hope, of truth, of mercy, of retribution, which else (left to the support of daily life in its realities) would languish for want of sufficient illustration. What is meant, for instance, by poetic justice? ?It does not mean a justice that differs by its object from the ordinary justice of human jurisprudence; for then it must be confessedly a very bad kind of justice; but it means a justice that differs, from common forensic justice by the degree in which it attains its object, a justice that is more omnipotent over its own ends, as dealing? not with the refractory elements of earthly life, but with the elements of its own creation, and with materials flexible to its own purest preconceptions. It is certain that, were it not for the Literature of Power, these ideals would often remain amongst us as mere arid notional forms; whereas, by the creative forces of man put forth in literature, they gain a vernal life of restoration, and germinate into vital activities. The commonest novel, by moving in alliance with human fears and hopes, with human instincts of wrong and right, sustains and quickens those affections. Calling them into action, it rescues them. from torpor. And hence the preeminency, over all authors that merely teach of the meanest that moves, or that teaches, if at all, indirectly by moving. The very highest work that has ever existed in the literature of Knowledge is but a provisional work: a book upon trial and sufferance, and quamdiu bene se gesserit. Let its teaching be even partially revised, let it be but expanded, ? nay, even let its teaching be but placed in a better order, ? and instantly it is superseded. Whereas the feeblest works in the Literature of Power, surviving at all, survive as finished and unalterable amongst men. For instance, the Principia of Sir Isaac Newton was a book militant on earth from the first. In all stages of its progress it would have to fight for its existence: 1st as regards absolute truth; idly, when that combat was over, as regards its form or mode of presenting the truth. And as soon as a La Place, or anybody else, builds higher upon the foundations laid by this book, effectually he throws it out of the sunshine into decay and darkness; by weapons won from this book he superannuates and destroys this book, so that soon the name of Newton remains as a mere nominis umbra,† but his book, as a living power, has transmigrated into other forms. Now, on the contrary, the iliad, the Prometheus of Aeschylus, the Othello or King Lear, the Hamlet or Macbeth, and the Paradise Lost are not militant but triumphant forever as long as the languages exist in which they speak or can be taught to speak. They never can transmigrate into new incarnations. To reproduce these in new forms, or variations, even if in some things they should be improved, would be to plagiarize. A good steam engine is properly superseded by a better. But one lovely pastoral valley is not superseded by another, nor a statue of Praxiteles by a statue of Michael Angelo. These things are separated not by  imparity, but by disparity. They are not thought of as unequal under the same standard, but as different in kind, and, if otherwise equal, as equal under a different standard. Human works of immortal beauty and works of nature in one respect stand on the same footing: they never absolutely repeat each other, never approach so near as not to differ; and they differ not as better and worse, or simply by more and less: they differ by undecipherable and incommunicable differences, that cannot be caught by mimicries, that cannot be reflected in the mirror of copies, that cannot become ponderable in the scales of vulgar comparison.